Personal brand starter kit · Instant download
Your founder brand starts here.
30 video prompts, 30 hook starters, 3 low-lift formats, and the exact gear picks we recommend. It's everything you need to start showing up on TikTok, Reels, and Shorts today.
Get the kit for $29One-time payment
Personal Brand Starter Kit
- 5.3B+
- Views generated for clients
- 2,500%
- Avg. TikTok view lift
- 4.1M+
- Followers gained
What's inside
Everything you need to start showing up.
This kit cuts through the noise and gives you what actually works: the gear, formats, prompts, and hooks we use for real founders every day.
- 30
Video prompts
Proven questions worth answering on camera, from lessons learned to behind-the-scenes moments your audience wants to see.
- 30
Hook starters
Opening lines that stop the scroll: the exact phrases that drive 3-second hold rates and make people watch to the end.
- 3
Low-lift formats
The FaceTime, the Journal Entry, and the Interview: three video types you can produce in under 5 minutes, anywhere.
- 4
Gear picks
Ring light, mic, teleprompter app, and phone mount: our actual recommendations and links, in order of impact.
Best practices guide
The non-negotiables that separate content that grows an audience from content that gets ignored: lighting, energy, consistency, and hooks.
5-minute workflow
A step-by-step process for going from blank page to filmed content: pick a prompt, choose a format, attach a hook, and record.
Preview
A taste of what's inside.
Real content from the kit, not marketing copy.
- 01
What's one mindset shift that has gotten you this far?
- 08
Is there an anecdote about a turning point in your business?
- 20
What's a mistake you made when starting your company?
- 22
What do people not know about starting a business?
- 26
Is being a founder as glamorous as it looks from outside?
- 30
Is there a moment of vulnerability you can share?
+ 24 more prompts in the full kit
Featured success story
Zero followers.1.8M-view video.Two months.
Ben Gusberg, co-founder of AI startup Cape, started from nothing: no audience, no backlog, no filming habit. Two months of the JOLT system took his TikTok to 63K followers, with a top video that hit 1.8 million views and got reposted to X by an a16z partner. Instagram has since added 29K more followers in 9 weeks.
- 63K
- TikTok followers from zero
- 1.8M
- Top video views
- 2 months
- How long it took
Ben Gusberg, the breakout clip
FAQ
Common questions.
One-time purchase · $29
Stop planning to post.Start posting.
30 prompts, 30 hooks, 3 formats, and the gear to make it happen. Everything you need for $29.
Instant access · All sales final