About JOLT!
Built by founders who get it.
JOLT! exists because we were tired of watching great founders be invisible. We've both lived the problem so we built the solution.
The team
Who's behind JOLT!
Michael Houck
Co-founder
Michael spent his early career on early teams at Airbnb and Uber before going deep into the startup world as a founder and investor. His first company raised $23M, including a Series A led by a16z. Multiple people got tattoos of the logo. He also co-founded a venture fund and has made over 50 early-stage investments into companies like Figure, beehiiv, and Paraform.
He's also the founder of Rye Valley, a holding company that helps founders build better and grow faster. He publishes the Founding Journey newsletter each week, which goes out to over 60,000 founders and builders. He started JOLT! because he watched thousands of founders in his network struggle with the same problem: they had remarkable stories and zero presence to show for it.
Tatem Lindner
Co-founder · Strategy & content
Tatem built a consumer brand from scratch — growing Silux, her designer ring company, to 70,000+ organic TikTok followers with zero paid media. She didn't just observe what works on shortform video; she did it herself, in real time, selling real product.
She's also directed content for an eclectic range of clients — from First Aid Beauty to Hulk Hogan — consistently lifting TikTok views by millions by integrating trend intelligence with original ideas. At JOLT! she runs all creative, overseeing our trendspotting, scripting, and editing teams.
Why we built this
Content is a full-time job.
The best founders are wearing 100 hats. They're busy building, and coming up for air to brand themselves often falls down their stack-ranked project list. Maybe they're even uncomfortable with the idea of “content.” Either way, they post nothing, or do it once and give up when nothing happens.
Meanwhile, a less sophisticated competitor is on TikTok every week, building an audience that trusts them. Getting investors chasing them instead of the other way around. Attracting talent who already feel like fans. We built JOLT! to permanently close that gap.
- Impressions generated
- 5.3B+
- Founders in our network
- 4.1M+
- Raised by our last startup
- $23M+
- Avg. TikTok view lift
- 2,500%
How we work
What we believe about founder content.
Authenticity isn't optional.
Founder content fails when it sounds like marketing. We build formats that carve out your unique niche — because that's how your audience compounds.
Consistency beats virality.
One viral video is a flash in the pan. Consistent, daily videos build trust. Our clients go viral often, but we're in the trust business.
You stay in control.
We trust our scripts, but ultimately you're the one recording and can edit as needed. You'll always review the edited videos before we take them live. This is your brand.
Speed is a feature.
Trends have a shelf life measured in days at most. Our team watches your space 24/7 so we can move fast when something new appears.
Strategy before execution.
We study your niche, define your angle, and map your formats before we write a single script. Every video has a reason to exist.
Human-produced, always.
Every piece is crafted by a human strategist. No automated content. No generic templates. A real team, real judgment.
Ready to build yours?
Let's talk about what JOLT! can do for your personal brand specifically.