JOLT! for B2B growth
Turn your expertise intoyour best sales channel.
B2B buyers research founders before they research products. JOLT! builds the daily content presence that puts you in front of your ICP — educating, building trust, and generating inbound pipeline at scale.
The challenge
Your ICP is on TikTok. Your sales team isn't reaching them.
B2B buyers, especially in SMB and mid-market, are consuming shortform video the same way everyone else is. They're watching founders talk about their problems. They're forming opinions about vendors before ever filling out a demo form.
Cold outbound is getting harder. Paid is getting more expensive. Founder content is the one channel that gets cheaper and more effective the longer you run it.
- Cold outreach response rates are declining — but warm inbound from content converts at 5–10× the rate
- Prospects are researching founders and companies on social before responding to any outreach
- Category education takes dozens of sales calls — content delivers it to thousands simultaneously
What we do for you
How JOLT! works for B2B founders.
Inbound pipeline from content
A well-placed 60-second video reaching your ICP generates demo requests and DMs that no cold email can match. Your content works while your sales team sleeps — and warms leads before the first conversation.
Category education at scale
You know your problem space better than anyone. Content lets you teach your ICP how to think about the problem — so by the time they evaluate solutions, your framework is already in their head.
Sales cycle compression
Prospects who've watched your content already understand your POV before the first call. Less time on education. More time on fit. Deals close faster when trust is already established.
Credibility that compounds
Unlike ads that stop the moment you pause spend, content builds a library that keeps generating pipeline. Your 200th video still sends traffic to your first. That's a moat paid channels can't replicate.
In action
Consumer / CPG · Real American Beer
Hulk Hogan'sbeer brand.
JOLT! built Real American Beer's entire shortform presence from the ground up — strategy, scripting, filming, and editing — driving 15M impressions that helped take the brand to a $100M+ valuation within months of launch.
- 15M
- Total impressions
- $1M
- Revenue driven
- $100M+
- Valuation after launch
Hulk Hogan × Real American Beer — the launch reel
Your next enterprise customer is watching TikTok.
First formats within your first week. 3-month minimum, cancel after that.