Trendspotting.
We source and break down viral TikTok trends each week so you can ride the wave before everyone else does.
Free. Published every Wednesday. Read by - founders.
What's inside
Your weekly edge on TikTok.
No fluff. Just what's working right now.
The live experiment
Watch us build a TikTok account from scratch — raw stats, honest results, every week.
The quick take
What caught our eye this week.
3 trends, decoded
The TikTok formats gaining traction right now, broken down before they hit everyone's feed.
Free resource
The Founder's TikTok Playbook.
Our complete system for building authority and generating leads on TikTok. How the algorithm works, what content to post each week, hooks that stop the scroll, the DM strategy, and a 90-day compounding growth plan. Totally free.
- How the TikTok algorithm actually works (and how to appeal to it)
- The content funnel: exactly which videos to post and when
- Hook structures that drive 70%+ watch-through rates
- The DM and outbound system that turns comments into calls
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