Trendspotting.
We source and break down viral TikTok trends each week so you can ride the wave before everyone else does.
Free. Published every Wednesday. Read by - founders.
Your weekly edge on TikTok.
No fluff. Just what's working right now.
The live experiment
Watch us build a TikTok account from scratch: raw stats and real results, every week.
The quick take
What caught our eye this week.
3 trends, decoded
The TikTok formats gaining traction right now, broken down before they hit everyone's feed.
The Founder's TikTok Playbook
The free starting point for founder TikTok: how the algorithm works, what to post each week, hooks, the DM strategy and a 90-day growth plan.
- How the TikTok algorithm actually works (and how to appeal to it)
- The content funnel: exactly which videos to post and when
- Hook structures that drive 70%+ watch-through rates
- The DM and outbound system that turns comments into calls
Get the playbook (free)
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