tiktok-analytics
JOLT! Team
TikTok analytics metrics that matter for founders
Choose TikTok metrics that change your next recording session. Use JOLT research and a weekly report template to separate reach from qualified conversations.
The JOLT! blog
For founders who want to be impossible to forget.
Strategy, frameworks, and real talk on shortform video for startup founders. Written by people who've done it.
Latest
JOLT! Team7 min read
B2B video marketing for startups: what to make before Series A
B2B video marketing before Series A: start with founder shortform, add customer proof, then build an explainer when buyers need it. Put distribution first.
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- podcast-clips
JOLT! Team
Turn Your Podcast Appearances Into a Month of Shortform
One podcast appearance holds four weeks of clips. How founders turn guest spots into dealflow and sales conversations that start warm.
- thought-leadership
JOLT! Team
Thought Leadership on Video: Founder Examples That Worked
Thought leadership examples built on video instead of writing: Gary Vaynerchuk, Steven Bartlett, Codie Sanchez, plus founder receipts at startup scale with real numbers.
- youtube-shorts
JOLT! Team
How the YouTube Shorts Algorithm Decides, for Founders Cross-Posting
How the YouTube Shorts feed picks what to serve: the viewed-versus-swiped signal, how Shorts distribution differs from long-form YouTube and TikTok, and what founders cross-posting from TikTok should change, grounded in what YouTube has said on the record.
- shortform-video
JOLT! Team
Shortform Video for Founders: The Complete Guide
What shortform video is, why it wins distribution for startup founders, the three formats that hold up, the economics of doing it well, and how to start this week.
- video-marketing-agency
JOLT! Team
Video Marketing Agency vs Shortform Studio: Which One a Startup Needs
Video marketing agencies sell finished assets while shortform studios sell a running distribution operation. How a startup picks between the two, and where the big agency names fit.
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How the algorithm works, what to post each week, and the hooks that stop the scroll. Free.
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